Song - (Adagio in G minor, Albioni)
(First Scene)
An elder Asian man is waiting in an airport. He hears the announcement that the flight with his daughter and his grandkids coming from china has arrived, he smiles and goes buy some flowers in an airport store. Then, through the window he sees his family in the immigration but something is wrong. They get their entrance to the country denied and a federal officer aggressively takes them away while the elder watches everything desperately.
(Second Scene)
Two kids, a Palestine boy and a Jewish girl meet every day to watch the sunset in a beautiful field somewhere outside of Jerusalem. They smile and put their arms on each other shoulders while watching the sunset with the city of Jerusalem in the back. However, one day at the same time and same spot they were there again to meet, but there is a huge wall separating them now, and the smile has disappeared from their faces.
The screen becomes black with the phrase in white: “Break down the borders”. The screen becomes black again and a new phrase appears: “The world is yours”
Lastly, the commercial ends with the phrase: “Contribute to the end of borders and differences in our society” and below that phrase we conclude with the website of the entity “World Unification Organization – www.WUO.com”
End Note: The organization created is fictional but the commercial represents the anguish and sadness that borders can bring to the citizens of our world. In the first scene the elder has the right to see his family deprived. He has been gracefully waiting for them and because of some apparent bureaucratic issue he has this right denied. It is incredible the number of people that have their entrance in a foreign country denied. For example, if you want to acquire an U.S Visa the chance of you being denied to receive it is around 50% or even higher in some cases (Guru Immigration Law Blog). I understand that the individual might not have good antecedent in his/her home country; however in many of the occasions the visa applier has not criminal records or anything that can actually corrupt his image. And I say that by my own experience with friends that have their visas refused in the process of trying to travel for tourism to certain countries.
The second scene represents the innocence of two children living in a society where the religion indifference is big but it does not affect the friendship and purity of them. However the ignorance and lack of love between adults build an obstacle between the friendship of those kids. And the message that the fictional WUO organization wants to show is that borders bring suffering for people and they should be ended.
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